2024 WNBA Draft creative direction.
The following project displays the creative development needed to inspire experiential design. The 2024 WNBA Draft was an in-person event held at BAM NYC, a space well known for its ornate details in architecture. The creative direction provided colors and texture to play off the physical space, typography to further attach an identity to the event, and illustrative iconography design to implement across print and digital design.
Five-Star Foods brand development & creative strategy.
The following project displays the start to end creative process of building branding identity for a preexisting product with very little brand recognition.
For Five-Star Foods, copy, typography, product name, iconography, logo design and packaging design were all created to best improve brand recognition and tone of voice.
For Five-Star Foods, copy, typography, product name, iconography, logo design and packaging design were all created to best improve brand recognition and tone of voice.
jr.WNBA branding identity & art direction.
The following project displays the start to end creative process of building branding identity from scratch within the already developed and well-known brand that is the WNBA.
The launching of jr.WNBA came with the need of a fresh approach involving illustrative design, dynamic color choice, fun + playful logo design, and thoughtful digital and print creative.
The launching of jr.WNBA came with the need of a fresh approach involving illustrative design, dynamic color choice, fun + playful logo design, and thoughtful digital and print creative.
